MADONNA
(US, twenty three Top 40 hits, five Top 40 albums)

 

The best female pop star ever, if more for publicity and likeability reasons than for her singing, which just sways above average. Lapsed Catholic and born entertainer Madonna Louise Veronica Ciccone was 25 years old when she had her first success in '84, having bummed around New York for the previous seven years, trying her hand at ballet, cheap films, drumming in bands and the infamous glamour-modelling career, the bare-breasted result of which is still regularly put in the Sunday Sport. How do you evaluate her 80s career and impact? In a rather chicken way, we're initially going to do it by chronology. The essence of it all is, hopefully, there for all to see.

 

1984, "Holiday" ("just one day out of life, it would be, it would be so nice"), upper-lip moles, sleeveless Boy Toy T-shirts, "Lucky Star" ("starlight, starbright"), black ribbons, rubber wristlets, bared belly button, immediate sex appeal, 1985, "Like A Virgin" ("touched for the very first time"), wedding dresses, gondolas, denims, pink wigs on TOTP with Steve Wright hyperventilating, "Material Girl" ("cause the boy with the cold hard cash is always Mr Right"), Monroe take-offs, meeting Sean Penn, "Crazy For You" ("touch me once and you know it's true"), Visionquest, Bette Midler's "bra straps" introduction at Live Aid, tambourines, "I ain't taking shit off today, they might hold it against me in ten years' time", Desperately Seeking Susan, fishnet stockings, "Into The Groove", ("only when I'm dancing can I feel this free"), her first UK No.1, armpits, blokes adjusting their ties, "Holiday" being re-released again, "Angel" ("you must be an angel baby"), giggling, "Gambler" ("and I will take you by surprise"), lookalike contests, emergence of the porn pics, "Dress You Up" ("you've got style, that's what all the girls say"), marrying Penn on a cliff edge, 1986, "Borderline" ("feels like I'm going to lose my mind"), bleached hair, "Live To Tell" ("until then, it will burn inside of me"), loved-up interviews, "Papa Don't Preach"  ("but I've made up my mind, I'm keeping my baby"), second UK No.1, cooking in the video, Shanghai Surprise, huge disappointment, "True Blue", ("true love, you're the one I'm dreaming of"), third UK No.1, cadillac-bonnet chatette with ponytailed backing singers in the video, "Open Your Heart" ("open your heart to me baby"), underwear only, 1987, "La Isla Bonita" ("last night I dreamt of San Pedro"), blood-red latino skirts, the UK tour, riots, 'Madonnamania', jogging in Hyde Park with a trainer, several minders and a few hundred overweight, hungover journalists, "Who's That Girl?" ("when you see her, say a prayer and kiss your heart goodbye"), another rotten film, "Causing A Commotion" ("I got the moves baby, you got the motion"), "The Look Of Love", her worst two singles, 1988, appearing on Broadway, a year in hiding, 1989, filing for divorce, Pepsi ads, "Like A Prayer" ("I'm down on my knees, I wanna take you there"), her fourth UK No.1, burning crucifixes, kissing black priests, Papal condemnation, dismissal by Pepsi, "Express Yourself" ("don't go for second best baby, put your love to the test"), blonde again, "Cherish" ("you are my destiny, I can't let go baby can't you see"), erotic video in the ocean, "Dear Jessie" ("pink elephants and lemonade"), the 90s and onwards.

So there she is in a nutshell. But of course, just relaying facts and events only tells a segment of the phenomenon. She essentially provided a role model for all women (and, to be honest, a good deal of men) to do what the hell they liked and not give a toss about the opinions of the bigots or the squares or the chauvinists or the reactionaries, while cunningly entrapping the slaverers at the same time by maintaining an amazing quantity of raw sex appeal in her mish-mash of images, both visually and musically. Thumb down the list of hits and you see the variety of carefully planned, complementary messages - the naive, fast-growing prodigy of "Holiday" and "Lucky Star"; the dancing good-time chick of "Into The Groove"; the loved-up, wifely conservative of "Live To Tell"; the issue-heavy spokeswoman of "Papa Don't Preach"; the sexed-to-the-eyeballs, rebellious chick of "Open Your Heart"; the carefree controversy of "Like A Prayer" (the best single she has ever released); the pro-wimmin yardstick of "Express Yourself". While many of the songs were no more than production line pieces of sugarpop (though "Into The Groove", "Live To Tell" and "Like A Prayer" remain three of the greatest singles ever recorded), there was an on-message co-operative story or sly act of publicity which went with them all. She manipulated everyone and everything to make sure she did and got exactly what she hungered for, making a few enemies, but totally enthralling, intriguing and never failing to surprise a world which lapped her up.

 


EXCESSES


 

Her voice was average, even a bit of a let-down at times (her live singing was sometimes very poor) but her strength and independence, her recklessness and exhibitionism, her naivety and charm, her feistiness and vulnerability, were all ingredients to her complex make-up. The 90s had a similar parade of ups and downs, with her excesses causing a worldwide headshake of disbelief. The tacky, unerotic 'Sex' book, which made casual beau and arse rapper Vanilla Ice even more broadly reviled than normal as he featured in one pic with his hand down her knickers, was her darkest moment, despite being a financial godsend for her. Her movie roles were invariably terrible, with only Desperately Seeking Susan and Evita escaping the critics' sharpest adjectives. But her inexhaustible capacity for reinvention and experiment made her constantly one step ahead of the rest, with the images and music keeping the proles on their toes. Even if you had wanted to, there was no way you could shake off Madonna's zest for trying something new, and most of the time, being absolutely top-drawer at it. Since her awesome 1997 return with the "Ray Of Light" album, she has become the darling again. Her music is still assured, fresh and original, her persona is still newsworthy, even if devoted motherhood and an impending second marriage has bludgeoned home the fact that she is now a 40-plus mature, homely, family lady, and not the girl who goes topless on catwalks or has lesbian sex on her videos or simulates masturbation onstage or drops red hot candle wax on naked men in ludicrously sleazy films or says the word 'fuck' seventeen times during one live concert broadcast. Her continued presence, after 16 years of scandal, pressure, bombardment, acts of genius and errors of catastrophe, makes her stand alone as the biggest and best star of the 80s and beyond, with even those fickle, bitchy and jealous sorts inside the music industry standing up as one to acknowledge her brilliance, influence and staying power. She holds the record for the most consecutive Top 10 hits, and to date has chalked up ten No.1 singles, making her fourth in the all-time list. Listen and admire.


Biggest Hit: "Into The Groove", "Papa Don't Preach", "True Blue", "La Isla Bonita", "Who's That Girl?", "Like A Prayer", all No.1, 1985, 1986, 1986, 1987, 1987 and 1989.
Defining Moment: The whole damn lot.

Matt